Lane Crawford Luxury department has launched the ninth edition of its global Creative Call Out competition, with the aim to support emerging talent in the fields of the word call fashion, lifestyle and beauty, as well as content and experiential creators.
Crawford is calling on “homegrown talent and creativity to shape our future” the contest is to focus on creatives located in the greater China region with the luxury department store targeting Shanghai, Chengdu, Hong Kong and beijing in year 2020.
This year there will be no physical event, instead, Lane Crawford has launched a designated digital platform www.globalcreativecallout.com where entrants can submit a 3-minute video in the first round to pitch to the Lane Crawford internal judging panel comprising of buyers and marketeers from the department store.
12 brands and creatives will be selected as finalist, while giving the opportunity to pitch to be an ongoing brand partner of Lane Crawford at standard commercial terms. there are two cash prizes, to assist the winners on their business development 100,000 Hong Kong dollars for the Hong Kong SAR and International winner and 100,000 renminbi for the Mainland China winner.
Both winners will also receive tailored mentor-ship based on individual brand or designer’s needs with industry experts and internal teams.
Lane Crawford opens applications for 2020 global emerging talent contest – Creative Call Out
Andrew Keith, president of Lane Crawford said in a statement: “The Makers Movement is an exciting opportunity for creatives within Greater China, and globally, to showcase their talents to our teams, our guest judges and our customers. Providing this platform, along with practical mentor ship and commercial opportunities perfectly aligns with the Lane Crawford ambition to lead the new world of luxury.”
Registration ends on August 12, with winners to be announced at the end of September, decided by a judging panel featuring international guest judges including fashion designer Alexander Wang, alongside Andrew Keith, president of Lane Crawford, Tasha Liu from Labelhood fashion incubation community, Ella Wong from Creative Artists Agency, and Qu Fang from Red social shopping platform.
In addition, for the first time, Lane Crawford is inviting the public to vote for the winner alongside the judges, as these 12 finalists will be showcased at an exhibition, in-store and online. Voting will take place throughout August 2020.